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About Us

What is the Ultimate Wondershade™? Simple. More than just steel and nylon, it is the freedom to go where you want, when you want, in the confidence that you can enjoy the activities of your life with sweet relief from the heat and harmful effects of UV rays. The Ultimate Wondershade™ is the culmination of several years of incremental developments, many suggested by our customers, to make it your take anywhere, use anytime personal oasis.


Founded in 1995 in Mequon, Wisconsin, Maranda Enterprises™ produces creative and innovative products that enhance people’s lives. It’s what we do. It’s what we are passionate about. We make products to cool and shade people and pets.

Our other products include:

  • FlexiFreeze: The first coolers with the ice built-in! Our patented line of re-freezable cooling products has been a solution to over a million customers in wide range of designs. Whether it is keeping your food safe and fresh or your team’s mascot comfortable, FlexiFreeze has you protected.

  • The FlexiFreeze® Ice Vest™ is the lightest, thinnest, and most cost effective cooling vest on the market today. The patented Ice Vest™ uses FlexiFreeze® Re-Freezable Ice Sheets to harness the cooling power of 96 pure water ice cubes in 3 ½ pounds of efficient cooling capability. We use pure water because pound for pound, water is a more efficient than gel packs. Constructed to be soft, flexible, and lightweight, the Ice Vest™ is perfect for every occasion; Industrial Workers in high heat environments, outdoor work around the house, or anyone who is heat sensitive due to medical reasons.

  • CoolerDog: At CoolerDog, our mission is simple; we help keep dogs safer and more comfortable in the heat.  We do this by creating products that are appropriate for how dogs naturally cool down.  We focus on physical cooling, shade and hydration.